Why Oriva exists

A pixel in the browser doesn't see everything. An ad blocker, a cleared cookie, a consent banner or a tab closed too early, and the sale doesn't exist for the platform that showed your ad. It then optimizes on an incomplete signal.

Sending events from the server fixes part of that. According to Meta, advertisers who send their web events through the Conversions API get a cost per result 17.8% lower on average. That figure is Meta's, not an Oriva result. Source: Meta

What we add: an entry point on your domain, deduplication, delivery to the platforms, and a log that keeps a record of every attempt, failures included. See what Oriva does

These are product rules, not intentions. Each one can be checked on your account.

• Cut your collection. It always continues, whatever happens: subscription canceled, quota far exceeded, nothing stops it. What can stop is sending to the platforms: if your subscription ends, or if your volume stays far above your plan without you adjusting it. The log shows it as such every time.
• Send without ad consent. Without the visitor's consent to advertising, nothing goes to Meta, TikTok, Google Ads or OpenAI. The snippet starts without consent until your banner has granted it.
• Keep personal data in clear text. Emails and phone numbers are hashed before they are stored. IP addresses and raw browser user agents are deleted after 90 days.
• Sell or rent data. Never.
• Lose a valid event. If the database is unavailable, the event is set aside then replayed, and the same event is never sent twice to a platform.
• Hide a failure. Every delivery has its status, its attempt and, when a platform refuses, the reason translated into plain language.

Oriva is published in France, and your data is in the European Union. The database and the cache are hosted in the EU, the site runs in Frankfurt. Some providers are American companies: the full list, with each one's role, is on the privacy page.

For your site's visitors, you decide which data is collected and which platforms it goes to. Oriva acts on your behalf, as a processor.

We'd rather tell you before you find out.

• A single attribution rule: the last click, within 30 days. No multi-touch and no probabilistic model.
• Ad spend is entered by hand, like the figure the platform reports. No automatic import from Meta, TikTok or Google.
• No campaign management: Oriva measures and sends, it doesn't run your ads.
• No GTM server container: an entry point on your subdomain, not a container to host.

A flat price per domain, tied to neither your revenue nor your ad budget. See the three plans

Write to contact@orivaforge.com. The message goes straight to the team that builds Oriva, and we answer within 24 hours. From your account, the Help page pre-fills your message with your domain, the setup step you're at and the last error you ran into. All the ways to write to us