Recover the sales the browser makes disappear

• Ad blockers block the ad platforms' pixels: the EasyPrivacy list, active by default in uBlock Origin, blocks the Meta pixel script, the TikTok pixel script and Google Ads conversion tracking.
• Confirmation pages: on Shopify, since August 26, 2026, no added script runs there anymore.
• Cookies limited by the browser: the click ID that ties the sale to the ad gets lost.

A sale the ad platform doesn't see is a buyer its algorithm learns nothing from: it shows your ads less to people who look like them. According to Meta, sending web events through the Conversions API cuts the cost per result by 17.8% on average.

1. A script served from your own domain, far less exposed to blocking lists than an ad platform's pixel, with no absolute guarantee.
2. The Shopify pixel for the purchase, where scripts no longer run.
3. The server API: the sale leaves your backend, and the browser is no longer involved at all. It's the only path that loses nothing on the browser side.

Then Oriva sends each sale from the server to each ad platform, for example to Meta through the Conversions API, without ever sending it twice.

Recovering a sale doesn't mean bypassing the visitor's choice. Without their consent to advertising, Oriva sends nothing to the ad platforms: what it recovers are the sales the browser lost even though the visitor had agreed.