Guides
What is changing in conversion tracking, checked against the platforms' own sources: who is affected, how to check, how to fix it.
Set up tracking
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Create a ChatGPT Ads conversion event
An accepted send counts for nothing without a Conversion Event of the exact name. Lived on a real account.
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Create a Google Ads conversion action
The Oriva field cannot be filled without an import-type conversion action created in your account. How to create it in four minutes.
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Create a Meta pixel and Conversions API
How to create a Meta dataset and generate the Conversions API token, without writing a line of code.
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Create a TikTok pixel and event
How to create a TikTok pixel and an Events API token. TikTok says it itself: a custom event is never used for optimization.
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What changed on the platforms
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Double counting pixel + server API: how to deduplicate
Meta, TikTok, Google Ads and ChatGPT Ads only deduplicate if the pixel and the server carry the same identifier. Each one's field, and the traps.
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Google Ads: developer token removed, what now?
Developer token removed, old import refused for new projects: who is affected, how to migrate to the Data Manager API.
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Meta-enabled Conversions API: is it enough?
Meta turns on its one-click Conversions API by default. What it sends, what it cannot see, and when a server-side send changes things.
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Track ChatGPT Ads conversions: pixel, API and oppref
How to measure the sales from your ChatGPT ads: OpenAI pixel, Conversions API, oppref and the consent trap.
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Shopify removed Additional Scripts: is your tracking broken?
Since August 26, 2026, Shopify no longer runs hand-added scripts on the order confirmation page. Who is affected, how to check in five minutes, and three ways to fix it.
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Compare with other tools
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Triple Whale alternative: quote-based or public price
Triple Whale indexes its price on your annual revenue and does not show it without calling sales. Oriva publishes a flat price per domain.
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Stape alternative: GTM container or all-in-one
Stape hosts your server GTM container, for you to configure. What Oriva does differently, and what Stape does better.
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Hyros alternative: indexed price or flat price
Hyros bills on your tracked revenue. Oriva bills per domain, flat. What each does, and what Hyros does better.
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