Oriva, a Cometly alternative
Published on by the Oriva team.
Cometly is an attribution platform built for B2B SaaS: it links ad spend to a pipeline and to revenue coming from the CRM and Stripe, with eight attribution models. Oriva does another job: it sends each sale to Meta, TikTok, Google Ads and ChatGPT Ads from your server, last click, at a flat price per domain. If you need to compare attribution models or tie your spend to signed contracts, Cometly is better equipped. If you want your sales to reach the platforms, with a public price, a free trial and data hosted in Europe, that is Oriva's ground.
What is Cometly, exactly?
A marketing attribution tool that presents itself as “built for B2B SaaS”. It comes in four blocks: a pixel that identifies the visitor, dashboards for pipeline, acquisition cost and ROAS, syncs to the CRM, a data warehouse and the ad platforms, and an AI-assisted campaign manager.
It links spend to what the CRM and Stripe say about revenue, and it can send the platforms the conversions that really matter, for example a customer who paid rather than a trial sign-up. Cometly lists ClickFunnels, Trainual and Design Pickle among its customers.
What does Oriva do instead?
Oriva does no multi-touch attribution. It captures the click, sets a first-party identifier on your subdomain, deduplicates, attributes the sale to the last click within 30 days, then sends it to Meta, TikTok, Google Ads, ChatGPT Ads or an affiliate network. A log tells you, sale by sale, what each platform answered.
Point-by-point comparison
Information read on October 13, 2026 on cometly.com (product, pricing, security and terms pages). It may have changed since: check its pages before deciding.
| Cometly | Oriva | |
|---|---|---|
| Who it is for | B2B SaaS (“AI Marketing Attribution For B2B SaaS Companies”) | E-merchants, media buyers, affiliates |
| Attribution models | Eight: first click, last click, linear, U-shaped, last non-direct click, and per-source variants. Windows from 1 to 90 days, or lifetime | Last click, 30-day window |
| Revenue | From the CRM and the payment: HubSpot, Salesforce (through Zapier), Stripe, Chargebee, Paddle | What your site or your server sends with the event |
| Ad spend | Imported automatically every 30 minutes for Meta and TikTok, plus other platforms | Imported from ChatGPT Ads, entered by hand for Meta, TikTok and Google Ads |
| Server-side sending | Meta, Google Ads, LinkedIn, TikTok, Microsoft Ads, Reddit, Taboola, AdRoll | Meta, TikTok, Google Ads, ChatGPT Ads, affiliate postback |
| ChatGPT Ads | Not listed on its “Conversion API” and “Integrations” pages, read on October 13, 2026 | Yes |
| Campaign management | Yes: pause, budgets, recommendations | No, by choice |
| Data warehouse, API | Snowflake, BigQuery, API and MCP, reserved for the Enterprise plan | Read API (Pro, Agency) and Google Sheets template |
| Price | No amount published. Core and Enterprise plans, based on monthly page views | 79, 199 or 499 a month per domain, in euros, dollars or pounds |
| Trial | No free trial: a professional onboarding, price not published | 14 free days, set up by yourself |
| Getting started | A 30-minute meeting, demo and quote; “under five minutes” for the pixel, according to Cometly | By yourself, with the guide |
| Hosting | US regions; European data residency on request | European Union |
| Visitor identification | Device fingerprint (IP, user agent, screen resolution, device characteristics) | First-party identifier set by the server; no ad click captured without advertising consent |
What does this change for you?
- A price you know before talking to anyone. Cometly publishes no amount and the price is given live, during a 30-minute call; Oriva's three prices are on the pricing page.
- A trial, not a meeting. Cometly offers no free trial because, says its pricing page, “attribution requires CRM and ad-platform setup to be useful”. Oriva is set up by yourself and tested for 14 days.
- Data in Europe. Cometly hosts in US regions and leaves European residency to a commercial discussion.
- No device fingerprint. Cometly identifies a visitor by device fingerprint, and says it supports GDPR and the European consent frameworks. Oriva uses none: a first-party identifier set by the server, and nothing captured without your advertising consent signal.
- ChatGPT Ads and affiliate networks. Oriva sends to ChatGPT Ads natively and makes a signed postback to affiliate networks. We did not read a postback send at Cometly: ClickBank, BuyGoods and MaxWeb appear there as event sources.
Who doesn't need Oriva?
- You are a B2B SaaS with a CRM and Stripe, and your question is “which campaign got this contract signed, or this MRR?”. That is Cometly's job.
- You want to compare several attribution models and recompute them afterwards. Oriva only does last click.
- You want to import spend from all your platforms and manage your campaigns from a single screen, including LinkedIn, Microsoft or Reddit.
- You want to export your data to Snowflake or BigQuery.
Oriva is for when the question is: do my sales reach Meta, TikTok, Google Ads and ChatGPT Ads, and can I check it sale by sale?
The details of what Oriva does are on the Product page.
Keep reading
- Hyros alternative: indexed price or flat price: Hyros bills on your tracked revenue. Oriva bills per domain, flat. What each does, and what Hyros does better.
- Triple Whale alternative: quote-based or public price: Triple Whale indexes its price on your annual revenue and does not show it without calling sales. Oriva publishes a flat price per domain.
- Addingwell alternative: tracking without server GTM: Addingwell hosts your server-side GTM, which you configure yourself, billed per request. Oriva sends your sales to the platforms with no GTM container.
- Oriva pricing: flat price per domain, 14-day free trial: Oriva costs 79, 199 or 499 a month per domain, in euros, dollars or pounds. The price does not depend on your revenue. 14-day free trial, no commitment.