Oriva, a Hyros alternative
Published on by the Oriva team.
Hyros and Oriva answer the same problem: some of your sales never reach the ad platforms, which then optimize on an incomplete signal. Hyros bills according to the revenue it tracks each month, with an entry tier at $69/month up to $5,000 tracked, and tiers that rise with your growth. Hyros captures the visitor through a script, a first-party cookie, the IP address and a browser fingerprint, then matches that capture with the payment confirmed by your processor; beyond one million dollars tracked, you have to book a sales call to learn the price. Oriva bills a flat price per domain, independent of your revenue or your ad budget. Hyros goes further than Oriva on attribution (multi-touch models, not only the last click) and on dedicated support per account; Oriva goes further on predictable pricing and hosting in Europe.
What is Hyros, exactly?
An ad tracking and attribution tool, built for e-commerce, SaaS, call-based sales and online courses. It captures the visitor through a script on the site, a first-party cookie, the IP address and a browser fingerprint, then matches that capture with the sale at payment time, sent server to server by your payment processor. Hyros calls this “Print Tracking”.
How much does it cost?
| Hyros | Oriva | |
|---|---|---|
| Entry tier | $69/month, up to $5,000 tracked/month | €79/month (Starter), 100,000 events, 1 domain |
| How the price evolves | With your tracked revenue: the price moves to a higher tier if you sell more | Flat per domain, never re-rated on your revenue or your ad budget |
| Highest visible tier | Up to $1M tracked, beyond that: quote by appointment | €499/month (Agency), 5 million events, 20 domains |
| Setup | A dedicated team configures your account | One form per destination |
Only the entry tier ($69/month) is confirmed directly on hyros.com. The later tiers are reported by third-party comparison sites, not by Hyros itself: take them as orders of magnitude, not exact official figures.
What Hyros does better
Said plainly:
- Multi-touch attribution. Hyros models a visitor's full journey (first click, last click, and every interaction in between), not only the last click. Oriva does deterministic last-click;
- A dedicated analyst per account. Every Hyros account includes a setup team and an “Account AI Analyst”; Oriva is a self-service product, with no one-to-one support.
What Oriva does differently
- Flat price, never indexed. Your ad budget or your revenue can grow without making the bill grow;
- Hosting in the European Union by default, with no separate account to choose;
- An explicit identifier, not a fingerprint. Oriva deduplicates on the order reference you provide yourself, the same on every platform;
- Consent first. Without the visitor's agreement to advertising, Oriva sets no cookie and captures no click identifier.
Who doesn't need Oriva?
- You sell info products or high-ticket offers, and multi-touch attribution really matters to you. It's what Hyros does best, and Oriva doesn't offer it.
- Your ad budget is stable and won't cross a new Hyros tier any time soon. Indexed pricing is only a problem when it climbs.
Oriva is for when you want a predictable price that never depends on your growth, your data hosted in Europe, and full control over the consent sent to each platform.
The details of what Oriva does are on the Product page.